How to Use Facebook and Instagram Ads to Sell More Homes

Gong Marketing

December 7, 2024

In today’s digital-first world, real estate agents can no longer rely solely on traditional marketing methods. With over 3 billion active users on Facebook and Instagram, these platforms are goldmines for finding and converting home buyers and sellers.

But here’s the thing—not all ads work. To truly succeed, you need to understand targeting, visuals, and budget optimization to turn clicks into closings. Let’s walk through how you can create high-performing real estate ads and why partnering with experts like Gong Marketing can skyrocket your results.

1. Why Facebook and Instagram Are Game-Changers for Realtors

Social media platforms allow you to:

Target precisely: Reach specific demographics like first-time homebuyers, luxury buyers, or sellers.
Showcase visually appealing homes: Ads with stunning property visuals and videos perform incredibly well.
Track results in real-time: See exactly where your leads come from and how much you spend per click or lead.

2. Step-by-Step: How to Create Winning Ad Campaigns

Step 1: Define Your Goal
Do you want to:

Generate buyer leads?
Attract sellers to list with you?
Promote an open house or new listing?

Choosing a clear objective will guide your ad strategy.

Step 2: Perfect Your Targeting
Facebook and Instagram allow you to target users based on:

Location: Neighborhoods, cities, or zip codes.
Interests: People actively searching for real estate or home financing.
Life events: Newlyweds, growing families, or retirees looking to downsize.

Smart targeting ensures your ads reach the right audience at the right time.

Step 3: Create Scroll-Stopping Visuals

Use high-quality images and videos: Showcase the best features of the home—kitchens, pools, views, etc.
Add text overlays: A catchy headline like “Dream Home Just Listed: 4BR in Los Angeles!” grabs attention.
Include a strong call-to-action (CTA): Phrases like “Book a Viewing Today” or “See Inside the Home” compel users to click.

Step 4: Optimize Your Budget for ROI

Start small: Begin with a test budget to learn which ads work best.
Use Facebook’s Lead Forms for easy inquiries directly on the platform.
Retarget warm leads: Re-engage users who clicked your ad but didn’t take the next step.

3. Why Realtors Are Turning to Experts

Managing ad campaigns can be time-consuming and overwhelming. Between writing ad copy, selecting visuals, and testing budgets, you’re juggling too much.

That’s where Gong Marketing comes in.

We help real estate agents:
✅ Create high-converting ads tailored to your listings and audience.
✅ Maximize budgets to deliver better leads for less money.
✅ Retarget warm leads and close more deals with strategic follow-up campaigns.

Imagine having ads that run on autopilot while you focus on showing homes and closing deals.

Ready to Sell More Homes? Let’s Get Started

At Gong Marketing, we specialize in helping real estate agents like you generate consistent, high-quality leads with Facebook and Instagram ads.

Stop guessing and start selling.
👉 Contact us today to schedule a free consultation and see how we can help you grow your real estate business!